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VCA Strategic Plan - September 2017t
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STRATEGIC PLAN 2017-2018

MISSION STATEMENT: VCA members in all settings will provide best counseling practices that enhance human development and functioning throughout the life span and promote public confidence in the counseling profession.

 

VISION: Equity, unity and public support for professional counseling in a variety of settings for all people in Virginia

 

Goal #1

MEMBERSHIP: To increase membership by 5% with a focus on member benefits and accessibility to other counselors.

Current Reality: Our membership as of 7/1/2107 stands at 1,186. See membership document for a breakdown of by Chapters and Divisions.

 



STRATEGIES

FACILITATER(S)

TIME LINE

METHOD(S) OF EVALUATION

 

Explore the need for an updated web platform to achieve organizational strategies

 

Technology & Membership Committees

 

Jan. 31, 2018

 

 

Summary of findings

 

Make membership lists available by Chapters/Divisions

 

Dir. Member Services

 

Ongoing

 

Record of requests

 

Explore the possibility of individual chapter/division webpages being accessible from the VCA webpage.

 

Technology Committee/Webmaster

 

June. 30, 2018

 

Webpage

 

Have the capability for individual chapters/divisions to place announcements on their webpages

 

Technology Committee/Webmaster

 

June 30, 2018

 

Webpage

 

Create statewide Q&A Board to connect counselors to resources

 

Technology & Professional Development Committees

 

June 30, 2018

 

Webpage

 

Create an efficient method for reaching out to lapsed members

 

Chapters/Divisions/Membership

 

Jan. 2018

 

Increased renewals

 

 

Goal #2:

PROFESSIONAL DEVELOPMENT: To increase the number of professional development activities on topics relevant to members’ needs on state-wide and regional levels.

Current Reality: Supervision trainings 2x a year; online mental health trainings, and Convention (attendance numbers needed).

 

                                                                           

 

STATEGIES

FACILITATER(S)

TIME LINE

METHOD(S) OF

EVALUATION

 

Survey members for their needs, with specific questions targeting cultural needs

 

PD Committee & Technology

Chapters & Divisions

 

March 2018

 

Survey results

 

 

Provide a vehicle for that sharing of chapter and division calendars so activities do not conflict

 

 

PD Committee & Technology

 

 

 

June2018

 

 

Calendar

 

Promote collaborative PD activities

 

Executive Board/PD Committee

 

Sept. 2017

 

Calendars of activities

 

 

Increased use of technology

 

PD Committee & Technology

 

June 2018

 

Record of usage

 

 

Explore the creation of an ethics training

 

PD Committee

 

 

March 2018

 

Report




 


 

Goal #3:

MARKETING: To identify the needs/interests of members. Increase the usage of social media and technology to reach members.

Current Reality: Social media and technology are currently under-utilized.

 

 


STATEGIES

FACILITATER(S)

TIME LINE

METHOD(S) OF

EVALUATION

 

Explore our web platform and/or new ones for adaptability and direct relevant links

 

 

Membership/Technology

 

June 30, 2018

 

Summary of findings

 

Auto e-mails /thanks with survey responses

 

Technology

 

 

January 2018

 

Training

 

Invest in updated tools and/or provide training for the leaders to be able to use, and encourage others to use, the existing tools

 

 

Technology/Professional Development

 

 

Ongoing

Convention 2018

 

 

Trainings

 

Explore the option of a marketing/recruitment plan

 

Membership/Technology

 

June 30, 2018

 

Plan of Action

 

 

Goal #4

ADVOCACY:
To increase the number members involved in advocating for the profession. 5% increase in participation at Legislative Day and a 5% increase in action alert contacts to policy makers.

Current Reality: Forty seven members attended the 2016 Legislative Day. 2017 Muster report: First action: 33 legislators received emails from 69 members. 33% of the contacts opened the email. Second action: 114 legislators were targeted, and 160 emails were sent by our contact list. 47% of the contacts opened the email

 

 

 

 

 

 

 

 

 

STATEGIES

FACILITATER(S)

TIME LINE

METHOD(S) OF

EVALUATION

 

Increase our outreach/collaboration with organizations, professionals and communities who represent underserved populations.

 

Lobbyist & Advocacy Committee, Chapters & Divisions & Membership & PD Committees

 

Ongoing

 

Evidence of contacts and collaborations

 

Increase member awareness of the Muster program via LA, Board meetings, newsletters etc.

 

Lobbyist & Advocacy Committee

 

Feb 28., 2018

 

Minutes, newsletters, Muster usage reports

 

 

Create an annual legislative policy statement

 

Lobbyist & Advocacy Committee

 

Nov./Dec. 2017

 

Policy statement

 

 

Survey regarding the efficacy of advocacy calls/meetings

 

Advocacy Committee

 

March 2018

 

Survey results

 

 

Continuation of the legislator award

 

Advocacy & Awards Committee

 

Nov. 9, 2017

 

Convention Program

 

 

Expand the collaboration between the VCA lobbyist and lobbyists representing other counseling organizations

 

 

Lobbyist

 

 

Ongoing

 

 

Lobbyist’s report

 

 

Goal #5:

ORGANIZATIONAL MANAGEMENT: To become increasingly fiscally and operationally responsible and accountable to the VCA membership.

Current Reality: There are inconsistencies between the By-Laws and the Leadership Manual. There is not an evaluative tool for the Membership Services Director.

 

 

STATEGIES

FACILITATER(S)

TIME LINE

METHOD(S) OF

EVALUATION

 

Review By-Laws and Leadership Manual for inconsistencies and make recommendations for change.

 

 

Special Committee – Policies & Procedures

 

Jan. 2018

 

Report

 

Create measurable goals for member services director

 

 

Executive Committee

 

March 2018

 

Goal document

 

Create evaluation tool for Member Services Director

 

 

Executive Committee

 

March 2018

 

Evaluation

 

Have an annual financial review performed by an outside agency

 

 

Executive Committee

 

Dec. 30, 2017

 

Financial report

 

Feasibility Study on an Executive Director position

 

Exec. Dir. Feasibility Committee

 

March 2018

 

Committee Report

 

 

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